I’m Here to Shake Up the Finance Industry - And It’s About Time

For years, I’ve worked one-on-one with hundreds of people as a coach who focused on practical, real-life money support. I’ve walked alongside single mums, young couples, people with ADHD, those navigating financial trauma, and everyday families doing their best in a world that feels increasingly expensive and overwhelming. 

And over time, one thing became clear to me: the finance industry isn’t set up to support the everyday person. 

It’s not that the information doesn’t exist - it’s that it’s scattered, confusing, or buried under hours of podcast episodes. Even then, it’s often only through professionals that you can access the context or nuance you really need to make confident decisions. 

The Cost of Financial Misinformation

I’ve seen too many young people sign up for car loans before anyone explained what that really meant for their future borrowing power. I’ve worked with clients who were sold a dream of home ownership, without any support to budget for the costs that come after settlement. 

Even in my own experience, I wasn’t told to speak to an accountant before choosing between an offset or redraw account - despite the tax implications being significant. No one flagged it. And I see the same happen again and again: people upgrading their homes, keeping the first as an investment, without fully understanding the tax impact or the long-term cost. 

But how can anyone keep track of this stuff when they’re also just trying to survive? 

Groceries are up. Rent and mortgages are up. Mental health support, medication, and holidays are all things we’re told we should make room for - and yet no one talks openly about how other households are managing. It all happens behind closed doors. So people are left thinking they’re the only ones struggling. 

They’re not. 

Why I'm Building Something Different

I didn’t get into finance to tell people what they should do. I got into it because I believe no one should have to navigate money alone - especially not when it’s their first big job, their first investment, or their first financial reset after a hard chapter. 

And while I’m not a licensed financial advisor (nor can I legally give product or investment advice), I’ve built my business on something just as valuable: trust, education, and real-world context. 

My job is to help my clients build strong foundations - to feel confident about the decisions they can make, and know when to seek further support. I help them ask better questions, understand their habits, and make intentional choices instead of reactive ones. 

This is where professionals do matter - but only if they’re willing to walk beside you, not just close the transaction and move on. The best ones help set you up for long-term success and refer you on when something’s outside their lane. 

This Isn't Just About Budgeting Anymore

I’ve spent years coaching people through money management - and now, I’m stepping into the mortgage space too. Because when we talk about financial wellbeing, it’s never just one decision. It’s the connection between your habits, your home, your values, and your long-term goals. 

This is my call to the industry: we need to do better. We need more real-world financial education that doesn’t assume everyone already knows the rules. We need professionals who see the whole person, not just their paperwork. 

I want my clients to be the kind of people who don’t miss a trick — not because they know everything, but because they’re supported, informed, and connected to the right people at the right time. 

The revolution has already started. And you’re invited.